David Y. Kim is a Content Manager and Creative Strategist with 9+ years transforming technology, products, and cultural insights into stories that inspire. He has created work for brands including GOAT, Nike, Pirelli, Uninterrupted, ESPN, Disney, Beats by Dre, Spotify, Warner Bros., and HBO.
Flight Club Fridays Integrated Marketing+Content for Flight Club Fridays—a branded music series that spotlights artists and their communities via live performances and interactive fan experiences.
Flight Club—the original sneaker consignment store—presents Flight Club Fridays, delving into the journey of established and emerging artists as they discuss their greatest influences, hometowns, and communities. Featured artists include Doja Cat, Earl Sweatshirt, Tinashe, The Game, Saweetie, and Audrey Nuna.
For 2025, the branded series brings fans and sneaker enthusiasts together with five shoppable, in-person experiences in Washington, D.C., Atlanta, Charleston, Houston, and Detroit.
Greatest Of All Time Content+Integrated Marketing+Copywriting for digital marketplace app, GOAT—inspiring individuals to be their greatest with products from the past, present, and future.
GOAT Group represents the leading platforms for authentic sneakers, apparel, and accessories. Operating five distinct brands—GOAT, Flight Club, Grailed, Sneakers.com, and alias—GOAT Group has a global community of more than 60M members across 170 countries.
Oversaw the brand's most-anticipated product launches, including a limited-edition collaboration with Nike and the University of Oregon Ducks. The release featured 35,000+ sold-out pairs, exclusively available on the GOAT App and in-store at Flight Club's retail locations in LA, New York, Miami, and Tokyo.
Global marketing strategy for GOAT’s partnership with Paris Saint-Germain Football Club. Titled “People of Paris,” the integrated campaign featured out-of-home ads, interactive platforms, exclusive products, and iPhone interviews with Lionel Messi, Neymar Jr., and local PSG fans. The brand’s first-ever international sports partnership garnered 100M+ impressions and ignited brand recognition in Europe’s sports and fashion community.
FCI '24 Marketing+Experiential for the second-annual Flight Club Invitational—a two-day basketball tournament showcasing the top high-school teams in the nation.
Flight Club Invitational 2024 is a product of GOAT's mission to inspire the next generation of hoopers, showcasing nationally-ranked players Bryce James, Alijah Arenas, and Kaleena Smith.
The two-day event invited 16 boys and girls Varsity basketball teams to compete for rare sneakers and exclusive merch, and experience intimate Q&As with current and former NBA stars including Gilbert Arenas, Derek Fisher, Baron Davis, and D'Angelo Russell.
The tournament garnered 500+ people in attendance and 3M+ media impressions, driven by sports media partnerships, branded merch, pre-heat content of the players, and 200+ pieces of user-generated content across socials.
First you have to be great, then you have to be invited.
Subject Line:
Hoops, not hype.
Pre-Header:
Come watch Bryce James, Alijah Arenas and more top players compete at FCI 2024.
Header:
First you have to be great, then you have to be invited.
Body:
Come watch the top high school basketball teams compete at Flight Club Invitational 2024.
📍October 12-13
📍1634 18th Street, Santa Monica, CA 90404
📍RSVP now.
More Than An Athlete Integrated Marketing and Content for the Uninterrupted digital network—a platform that empowers athletes via authentic storytelling.
Experiential for LeBron James’ More Than An Athlete world tour—an integrated campaign culminating in 12 episodic travel recaps on YouTube, a full-length ESPN docuseries, and a co-branded product collection with Nike.
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Social content for Uninterrupted’s digital catalog of 15+ co-branded franchises, partnering with State Farm, Chase Bank, HBO, Spotify, and Beats by Dre to create authentic storytelling moments.
The Shop World-building Marketing+Copywriting for Uninterrupted's The Shop—an award-winning unscripted series featuring your favorite artists, athletes, entertainers, and advocates.
In the barbershop, you can't lie.The Shop cements Uninterrupted's position at the intersection of sports, entertainment, and culture with insightful, unfiltered conversations with guests including Jay-Z, Drake, Tom Brady, Naomi Osaka, Bad Bunny, Jamie Foxx, Rick Rubin, and Barack Obama.
Rooted in barbershop history and community roots, the series extends beyond the screen with interactive pop-ups, live tapings, podcasts, and a shoppable men's grooming line.
Live From: Just Do It HQ Design+Social+Experiential for a pop-up podcast studio hosted at Nike's JDI Headquarters in Los Angeles.
Nike wanted to commemorate the 30th anniversary of those famous three words: "Just Do It." We built a pop-up podcast studio in LA and invited Nike athletes to share what this slogan means to them on a personal level.
Final deliverables included 8 full-length podcast episodes, YouTube and social cutdowns, co-branded apparel, and a live meet-and-greet experience in LA
Drip or Drown Art Direction+Design+Social for a branded web series highlighting the burgeoning merger of sport and fashion.
Nowadays, swagger and sport go hand in hand. The athlete is the stylist. The tunnel is the runway. And every playoff game is Paris Fashion Week.
Drip or Drown is a social series that spotlights the creative and artistic nature of athletes, instead of the physical attributes that typically define them. Through the POV of a close friend, we follow the athlete's ventures through iconic LA shopping spots like KITH, Amiri, Supreme, and Dover Street Market.
Uninterrupted x GIPHY Design+Social for a collection of custom GIFs to be used across Uninterrupted's social platforms and user-generated content.
LeBron James' More Than An Athlete movement began in 2018, calling all athletes to challenge the status quo. Since then, this movement has grown, extending beyond sports to people of all professions and walks of life. Today, we can all be more.
Women's Equality Day 2019 Design+Copywriting for an Uninterrupted campaign that challenges the way we label women in sports.
For some reason, women in sports are often inexplicably attached to labels like "female athlete" or "female player," while it would feel silly to ever refer to Tiger Woods as the best "male golfer." We found that this subtle nuance creates distance between women and the core definition of being an athlete.
Uninterrupted's social campaign for Women's Equality Day proposes a simple message: let's just call female athletes, athletes.
I Set a Fire in the City of Angels Concept+Design+Editorial for a personal project recounting stories from the 1992 LA riots.
Drawing from the voices of rappers and poets who spoke up during these times, this zine aims to convey a visceral and honest account of the Los Angeles riots, which took place in the spring of 1992 in a response to police brutality and racial injustice.
It's Yo Birthday Design for a personal project. Customized album covers for friends with birthdays during the pandemic-induced lockdown era.
I'm David (김영광)
WHO, ME?
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I am a second-generation Korean-American currently residing in Los Angeles.
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I graduated from the University of Southern California with a BA in Communication and Minor in Advertising.
SUM FAX.
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Native fluency in Korean.
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Play the keys and drums in a band.
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3x Fantasy Football Champion.
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Kobe, Jordan, LeBron. In that order.
HIT ME.
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LinkedIn: in/dkim538
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Instagram: @davidkimmm