David Kim is a Korean-American Social Media Strategist & Designer who has developed work for clients including Nike, Kith, Spotify, HBO, and Uninterrupted. Some of his interests include sports, music, fashion, and cultural representation.
Nike x "More Than An Athlete" Social Media Strategy and Design for an exclusive capsule collection for Nike. Team: Gaby Goldberg, Cody Moore, Alexa Lopez, Client: Nike.
Uninterrupted is an athlete-empowerment brand founded by LeBron James that claims any player of sport can become "More than an athlete." Meanwhile, Nike claims that "If you have a body, you are an athlete." A collaboration was only inevitable.
Nike wanted to create a product that would inspire athletes at all levels to go beyond the sport they play. To defy expectations on and off the court. To challenge stereotypes existing in their schools, workplaces, and communities.
All aspects of the release campaign incorporated a youthful, homemade "DIY" design aesthetic with vibrant hues, collage texture and handwriting; aiming to inspire athletes with the creative license to define themselves through this collection.
The 3-month release strategy incorporated 50+ pieces of unique content including digital graphics, social posts, newsletters, presentations, posters, lookbooks, unboxing videos, influencer seeding, experiential activations, and integration with the Nike SNKRS app.
Live From: Just Do It HQ Social Media Strategy and Design for a pop-up podcast activation hosted at Nike's "Just Do It" Headquarters in Hollywood, CA. Creative Direction and Lead Design: Gaby Goldberg, Client: Nike
Nike wanted to increase awareness and celebrate the 30th anniversary of those famous three words - "Just Do It." To achieve this, we designed and constructed a pop-up podcast studio in LA, inviting elite Nike athletes to come share stories about what "Just Do It" means to them on a personal level.
We designed all digital and printed materials to be displayed throughout the pop-up studio, where each episode of the podcast was recorded live. Final deliverables included 8 podcast episodes, full-length YouTube videos, social clips, posters and merch.
Drip or Drown Concept, Art Direction, and Strategy for a branded social media series highlighting the burgeoning merger of sport and fashion. Client: Uninterrupted.
Nowadays, swagger and sport go hand in hand. The athlete is the new stylist, the tunnel is the new runway, and every playoff game is Paris Fashion Week.
This vérité social series documented a day in the life of pro athletes, following their ventures through iconic shopping spots in LA including Amiri, Kith, Supreme and John Elliott.
The purpose of this project was to create content that highlights the creative, artistic nature of athletes, rather than the physical or statistical attributes that usually define them.
To achieve this, I incorporated a personal, handmade aesthetic, using elements like instant film and scotch tape, emulating the look and feel of a designer's unfinished scrapbook.
Uninterrupted x GIPHY Branding, Social Media Strategy and Design for a collection of custom GIFs to be used across Uninterrupted's website and social accounts. 3D Animation: Mike Voropaev, Client: Uninterrupted
LeBron James' "More than an athlete" movement began in 2018, calling all athletes to challenge the status quo. Today, this movement extends to people of all professions and walks of life. Today, we can all be "more."
I created this GIF collection for people on social to communicate and interact with the brand's message of empowerment, drawing inspiration from various aspects of culture including music, fashion, design and entertainment.
Intl. Women's Day '19 Concept and Social Media Strategy for a social media campaign that challenges the way we label women in sports. Client: Uninterrupted
For some reason, women in sports are inexplicably tied to labels like "female athlete" that make sure you know what gender they are. This nuance creates a notion that women are separate from, or inferior to, the main definition of "athlete."
This social campaign was created to challenge this notion, pushing for a simple message:
Let's just call female athletes, athletes.
Cuba Skate Branding and Social Strategy for an LA-based nonprofit that builds and enriches local communities in Cuba through skateboarding. Client: Cuba Skate
I Set a Fire in the City of Angels Concept and Design for a personal project recounting stories from the 1992 LA riots through images, rap lyrics, and poetry.
I created this editorial to bring awareness to the Los Angeles riots, which took place in the spring of 1992 as a response to police brutality and racial injustice.
Drawing solely from the voices of rappers and poets who spoke up during these times, I aimed to create an honest account of this heartbreaking moment in our nation's history.
It's Yo Birthday Design for a fun, personal project. During the Covid era, I didn't have the option of giving my friends handwritten birthday cards. So, I decided to make personalized CD covers for my homies with quarantine birthdays.
I'm David (김영광)
I'm a Korean-American, born and raised in LA.
I graduated from USC with a BA in Communication & Advertising.
Sum random fax:
- I play the keyboard for my church on Sundays.
- My Korean name, "영광", translates to "glory."
- LeBron, Jordan, Kobe. In that order.
- I'm currently listening to: Anderson Paak
- Instagram: @davidkimmm
- LinkedIn: in/dkim538